Words that Work: The Language of Engagement

Explore how the words you choose impact your business.

AUPP Technology Center

On-Site

Language: English

Start Date: TBD

Duration: TBD

Deadline: TBD

Overview:

In this mini-course, you’ll explore how the words you choose impact your business—shaping the way people think by crafting content that drives users to browse, tap, and buy.

Outlines:

  • Explore the impact of language on audience perception, behavior, and emotions.
  • Learn techniques for developing clear, concise, and usable communication, including interacting with Artificial Intelligence.
  • Discover strategies for establishing connections with consumers through language.

Goals:

  • Engage with practical tools to improve communication effectiveness.
  • Enhance ability to create engaging and memorable messages.
  • Foster an understanding of how language can influence behavior.

Training Type & Method:

  • Interactive workshop with presentations, group discussions, and hands-on exercises.
  • Practical focus with real-world application of learned skills through case studies.
  • Collaborative learning environment with participant interaction and knowledge sharing.

Benefits:

  • Increase confidence in communication abilities.
  • Improve ability to connect with audiences on a deeper level.
  • Enhance ability to persuade and influence others.

Who Should Attend:

  • Professionals seeking to improve their communication skills.
  • Individuals in technology, design, sales, marketing, or customer service.
  • Anyone interested in improving their interpersonal skills.

What Participants Should Have:

  • Willingness to participate actively in group discussions.
  • Desire to learn and grow as a communicator.
  • Basic understanding of communication principles.

Register Now

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Deadline: 19 September 2024

About Trainer: Joshua Wilwohl

Wilwohl is an assistant professor at the American University of Phnom Penh (AUPP).

His courses and research explore how identity forms at the intersection of art, language, and technology.

He’s studied the influence of word choice on consumer behavior, and he’s applied the results to shape digital products. His work in the U.S., U.K., and Cambodia includes a patented navigation system that improves people’s experience with cars.

Wilwohl is a doctoral student, specializing in English pedagogy, with a stack of communication degrees: PgD, MA, MPA, and BA.