Social Media Marketing Strategy
AUPP Technology Center
On-Site
Language: English
Start Date: TBD
Duration: 1 Day
Deadline: TBD
Overview:
This training course is for individuals who want to gain a broad understanding of the Digital Marketing Strategies. The participant will explore various areas starting with main tools of the field, then focusing on the niche target groups and selecting your target market, then explore on how to use marketing channels to generate profits and lastly how to use customer information to find your target group.
Outlines:
- Introduction to Digital Marketing
- Specify your market niche and target customers
- Calculate how profitable your new marketing channels are
- Practice of targeted digital marketing
Goals:
- Identify your target audience and how to design the portrait of your target customer
- Research and measure competition in your market
- Formulate your Unique Selling Proposal, competitive advantage and message for your target customers
- Formulate your Unique Selling Proposal, competitive advantage and message for your target customers
- Learn to effectively calculate the costs of leads and decide which marketing channels are profitable
- Develop a strong CRM and long-term customer relationships
Training Type & Method:
- In-person lectures
- Trainer’s personal Digital Marketing Book provided Free of Charge
- Class activities
Benefits:
- Start better career growth
- Prepare for the future advancement
- Advance your expertise
- Get job shortlisted then job Security
- A Certified AUPP Training Certification
Who Should Attend:
- Pre-launch business owners who don't know where to get started
- Website owners who are struggling to get traffic and sales
- Anyone looking to add highly paid skills to their CV
- Suitable for all types of businesses (digital product, physical product, service, B2B, B2C) and individual
Participant Should Have:
- A Laptop or table that supports Wifi, and PowerPoint software
About Trainer: Dinesh Elango
Dr. Dinesh Elango is a highly qualified academic and trainer with over 12 years experience in the field, and holds a PhD in Management Sciences from Anna University, Chennai plus the Accredited Management Teacher (AMT) recognition from All India Management Association. Dr. Dinesh is an expert in a wide range of courses, including Business Analytics, Operations Management, Project Management, MIS, ERP, E-Business, and IT for Management. He has published 24 research papers in indexed journals and has been invited as a keynote speaker at various conferences. Dr. Dinesh’s research interests include Business Analytics, Cryptocurrencies and Blockchain Technologies, Information Technology/Systems Management, the Internet of Things, Technology Management, and ERPs.